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Sunday, November 16, 2008

Tales from the trenches of an Apple event

It´s funny hows some professions give the impression of being glamourous and full of perks. I never realised how gritty the work of an internet journalist was, called up at the last minute to grab a flight, find a room in the only available hotel and fighting to get the best seat at an event just to tell you about those promotional events. You tend to take it all for granted.

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