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Sunday, May 17, 2009

Pirated Only If You Are Popular

The BBC reports on research conducted by PRS for Music, to see whether the wealth of material available on the web might lead to new trends or behaviour which could be useful for sales and marketing. However the study confirms that artists whose files are popular on file sharing sites are the same artists that are successful via legitimate music sites, artists that are already established and popular in general. New artists trying to use file sharing to get recognised or to get signed by labels are out of luck. An interesting conclusion that they draw is that file sharing should perhaps be regarded more like a broadcast medium such as radio or TV, serving to boost popularity of established artists.

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