People Reject Free Money For Fairness

Ars Technica reports on a The Ultimate Game, in which human behaviour is studied with regard to fair shares of money splits. Apparently even if a minority cut of a pile of money is offered without further financial consequences to either party, the offers are more often regarded as unfair if they are less than 50/50 and are rejected, even if the net result would still mean the person would be in pocket. The gut feeling of making sure everyone within a small group cooperates in a fair manner seems to have an overwhelming effect.