Women Getting More Beautiful, Men Aren´t

Researches at the University of Helsinki have found that women in general are getting more beautiful over the generations, says The Times online. Attractive women tend to have more girls and pass on their beauty through their genes. For men this is not the case, since looks are less important to a mate than being able to care for and support a mother.
Although I can understand the arguments about procreation and agree that both and men and women can appreicate the beauty of a women, how many people are influenced by the fashion designer´s forced advertising of what they define as beautiful? Also, modern women are generally more independent and able to take care of themselves which was less common 50 years ago.