Youth Willing To Pay For Unlimited Downloads

Another kick in the balls in of the record companies who can´t adapt their business model to fit new media. UK Music report on a study into music download habits of 14-24 year olds. As well as actually purchasing CDs (a subject of an earlier blog entry), members of this age group would be satisfied in paying a flat monthly rate for unlimited downloads. This is not unlike the mechanism used for mobile phone bundles. If I look at the amount of legal effort they are putting into bankrupting selected uploaders rather than addressing their inadequate business model, I don´t think it´s likely the record companies will pick up on this anytime soon though.