Actimel Yoghurt Ad Banned

The UK have banned an advertisement by Actimel because it falsely claims improved health for children, say the BBC. The studies used to back up the claim were found to be dubious and insufficient evidence, such as studies on sick children in India (do they use them as guinea pigs?). Horizon had a programme that covered the claims of supermarket products and the bio-yoghurt products were also covered. Since humans generally have balanced gut bacteria, messing with it may give positive results but may also produce negative ones. I try to avoid the stuff like the plague.