Falling advertising revenue have led to Rupert Murdoch proposing a pay for what you read model for online news, say the BBC. However, falling advertising might mean that there are fewer people reading or that the readers you are attracting don´t respond to advertising. Does he really think that people are going to start paying for something when fewer people might actually be reading it? Interesting to see if this will result in increased traffic for competing online rags.
Saturday, August 8, 2009
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